Ready to get started in the dog breeding business? Awesome! I’m so excited for you! Although this process can't be achieved overnight, I have a few tips to help get you moving in the right direction. These are some of the steps that I took 4 years ago to start our breeding program:
Set clear short-term and long-term goals. Have an idea of what you want to achieve in the breeding community. Ask yourself the following questions: What’s your niche? Why do you want to breed? Do you want to breed for family companionship? Do you want your dogs to pull weights or dive? How long do you see yourself breeding for? Do you have ample time and space? Do you want to breed full-time or part-time?
Take the time to learn about heredity and canine genetics. You will need to study! Visit YouTube and search for canine genetic videos. Study pedigrees and look for traits that you like in certain breeds.
Purchase some books, ebooks, or courses that teach you about dog breeding. Valuable resources are slim and can be a bit pricey, but the more knowledge you have the better.
Find dogs to lay your foundation. Do NOT rush this process! Your foundation dogs will determine the success of your breeding business. It is okay to chat with multiple breeders about their puppies and their breeding stock. The best breeders will talk to you all day about their dogs and won't rush you to make a deposit or payment. Ask if the parents have health testing done. Also ask how their puppies are raised and where their parents live. It isn't necessarily a red flag if they won't let you visit their facility. Some dog breeders are private and want to keep their program safe and secure. Check out their website and reviews too. Do as much research as possible!
Purchase equipment to properly raise and care for your dogs. You don't need fancy kennelsl and a huge set-up right away. You have to start somewhere. Purchase a couple affordable cages or kennels, beds, collars, leashes, bowls, food, toys, grooming supplies, and pretty much anything you would need to properly care for your new pack.
Create your kennel name and set up a Limited Liability Corporation (LLC). This will take a little bit of time and effort. Browse around and make sure that the kennel or business name that you're excited about isn't already taken. Once you have everything in order, you will be able to obtain your business license and EIN number, which is helpful when wanting to set up business bank accounts and even purchase items at wholesale rates.
Create your social media accounts. There are many platforms that you can use to promote your business including Facebook. YouTube, Instagram, Twitter, Google, and Pinterest. Also try to choose a name that is consistent across all platforms so you'll be easier to find. Once you have everything set up, start posting! Keep everything clean, high-quality, and professional. Even if you don't have all the dogs you want at the moment, that's ok! Consistently post and let people know about your new and upcoming business.
Are you ready to start your kennel? We’re here to help! Drop a comment if you have other questions!