How to Promote your Breeding Business and Program
Promoting your breeding program is probably one of the most important aspects of your business. Using multiple social media platforms to share your content helps get eyes on your business and even gets paying customers. Here are some of the steps that I took in order to grow my following and even get my litters sold before puppies were born!
Use more than one social media channel! Don’t just rely on Instagram. Sign up for Twitter, YouTube, Facebook, Pinterest, and Google Business.
Post content that inspires, educates, and entertains. Don't post just to post! Share a valuable tip or a funny reel on Instagram. The more valuable the tip or funnier the reel, the more likely it is to be shared and show up on the explore feed. The more shares, the more likely it is for your post to go viral.
There are many things that you can post, but I like to post my dogs (obviously), what I feed them, cute puppy photos, behind the scenes of how our puppies are raised, customer reviews, and products that I sell.
Create a brand image or logo that you can share on your social media, business cards, website, and merchandise. Brand recognition is super important and helps people remember your business.
For example, everyone knows that the Mcdonald's logo is red with Golden Arches. The Nike logo is the famous swoosh. Pick something that you know will stick and make a statement.
Lastly, give out some freebies! People love free stuff. We have tons of free dog tips and tricks on our blog, like the article you're reading now :)
Are you a dog breeder or business owner? What steps have you taken to promote your business successfully? Leave a comment below!